Ben Brewer – Medium

Ben Brewer

Personas vs Archetypes; How we use them to influence our design decisions

Personas and archetypes are often misunderstood and misused. Here’s my hot take on how to make the most out of them 🔥 👇

Dec 12, 2023

Personas vs Archetypes; How we use them to influence our design decisions

Dec 12, 2023

Demystifying the ‘product design process’

My thoughts on the plethora of design processes out there and advice on how to become a product design maestro in no time

Jul 6, 2023

Demystifying the ‘product design process’

Jul 6, 2023

What I’ve learned from leading and scaling a Product Design team — 2 years on

A summary of what I’ve learned from 3 years of managing product design teams, from supporting development, to building culture.

Sep 12, 2022

Rowing boat illustration

Sep 12, 2022

How we’re creating an outcome led culture (and why it matters)

Why an outcome focused approach is best for your customers, business, and your colleagues, empowering your team to do great things.

Oct 11, 2021

rocket taking off

Oct 11, 2021

Moving from IC to Manager: What 4 months of being a Design Manager has taught me

A brief overview of some key discoveries I’ve made since moving from being an Individual Contributor to a Design Manager

Jan 27, 2021

Moving from IC to Manager: What 4 months of being a Design Manager has taught me

Jan 27, 2021

Building a ‘sharing culture’ remotely

A brief overview of how we’re building a ‘sharing culture’ at Sainsbury’s when we’re all working from home.

Jan 14, 2021

Building a ‘sharing culture’ remotely

Jan 14, 2021

Published in
Sainsbury’s Tech Engineering

Creating a better checkout experience at Sainsbury’s

Assembling a cross functional team at Sainsbury’s to make our customer’s checkout experience frictionless and enjoyable

Apr 3, 2018

Creating a better checkout experience at Sainsbury’s

Apr 3, 2018

Ben Brewer

Ben Brewer

Director of Product Design @ Moonpig 🐷 | Ex-Deliveroo & Sainsbury’s. Runner 🏃‍♂️ mountain biker 🚵‍♂️ Spurs fan 💪 Disney aficionado

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