Ben BrewerPersonas vs Archetypes; How we use them to influence our design decisionsPersonas and archetypes are often misunderstood and misused. Here’s my hot take on how to make the most out of them 🔥 👇Dec 12, 20231Dec 12, 20231
Ben BrewerDemystifying the ‘product design process’My thoughts on the plethora of design processes out there and advice on how to become a product design maestro in no timeJul 6, 2023Jul 6, 2023
Ben BrewerWhat I’ve learned from leading and scaling a Product Design team — 2 years onA summary of what I’ve learned from 3 years of managing product design teams, from supporting development, to building culture.Sep 12, 20222Sep 12, 20222
Ben BrewerHow we’re creating an outcome led culture (and why it matters)Why an outcome focused approach is best for your customers, business, and your colleagues, empowering your team to do great things.Oct 11, 2021Oct 11, 2021
Ben BrewerMoving from IC to Manager: What 4 months of being a Design Manager has taught meA brief overview of some key discoveries I’ve made since moving from being an Individual Contributor to a Design ManagerJan 27, 20213Jan 27, 20213
Ben BrewerBuilding a ‘sharing culture’ remotelyA brief overview of how we’re building a ‘sharing culture’ at Sainsbury’s when we’re all working from home.Jan 14, 20211Jan 14, 20211
Ben BrewerinSainsbury’s Tech EngineeringCreating a better checkout experience at Sainsbury’sAssembling a cross functional team at Sainsbury’s to make our customer’s checkout experience frictionless and enjoyableApr 3, 2018Apr 3, 2018