Ben Brewer – Medium

Ben Brewer

Personas vs Archetypes; How we use them to influence our design decisions

Personas and archetypes are often misunderstood and misused. Here’s my hot take on how to make the most out of them 🔥 👇

5 min readDec 12, 2023

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Personas vs Archetypes; How we use them to influence our design decisions

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Ben Brewer

Demystifying the ‘product design process’

My thoughts on the plethora of design processes out there and advice on how to become a product design maestro in no time

10 min readJul 6, 2023

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Demystifying the ‘product design process’

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Ben Brewer

What I’ve learned from leading and scaling a Product Design team — 2 years on

A summary of what I’ve learned from 3 years of managing product design teams, from supporting development, to building culture.

14 min readSep 12, 2022

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Rowing boat illustration

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Ben Brewer

How we’re creating an outcome led culture (and why it matters)

Why an outcome focused approach is best for your customers, business, and your colleagues, empowering your team to do great things.

11 min readOct 11, 2021

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rocket taking off

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Ben Brewer

Moving from IC to Manager: What 4 months of being a Design Manager has taught me

A brief overview of some key discoveries I’ve made since moving from being an Individual Contributor to a Design Manager

10 min readJan 27, 2021

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Moving from IC to Manager: What 4 months of being a Design Manager has taught me

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Ben Brewer

Building a ‘sharing culture’ remotely

A brief overview of how we’re building a ‘sharing culture’ at Sainsbury’s when we’re all working from home.

4 min readJan 14, 2021

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Building a ‘sharing culture’ remotely

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Ben Brewer
in
Sainsbury’s Tech Engineering

Creating a better checkout experience at Sainsbury’s

Assembling a cross functional team at Sainsbury’s to make our customer’s checkout experience frictionless and enjoyable

4 min readApr 3, 2018

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Creating a better checkout experience at Sainsbury’s

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Ben Brewer

Ben Brewer

Group Head of Product Design @ Moonpig 🐷 | Ex-Deliveroo & Sainsbury’s. Runner 🏃‍♂️ mountain biker 🚵‍♂️ Spurs fan 💪 Disney aficionado and kitten dad 🐱

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